Love the insights on the packaging and how it could impact Amazon’s positioning with beauty companies. I keep coming back to the fact that the formulation of many of the K Beauty brands on Amazon (in the US, really) is different from the original. Do you think that will impact success, or does the average US buy now know/care?
The formulation differences are mostly in the sunscreen category insofar as I’ve been made aware (possible there are others) as we’ve oddly not approved in the US a few more effective sunscreen ingredients in popular use in the EU and Korea.
I’ve not seen other specific use cases though it’s possible I’ve missed a few (could see not allowing higher ingredient doses on lighteners and acids which shouldn’t be so high anyway imo
Love the insights on the packaging and how it could impact Amazon’s positioning with beauty companies. I keep coming back to the fact that the formulation of many of the K Beauty brands on Amazon (in the US, really) is different from the original. Do you think that will impact success, or does the average US buy now know/care?
The formulation differences are mostly in the sunscreen category insofar as I’ve been made aware (possible there are others) as we’ve oddly not approved in the US a few more effective sunscreen ingredients in popular use in the EU and Korea.
I’ve not seen other specific use cases though it’s possible I’ve missed a few (could see not allowing higher ingredient doses on lighteners and acids which shouldn’t be so high anyway imo
)